Launching a new comic company is hard enough, but launching in the middle of a pandemic is especially hard. As a result, Bad Idea Comics is delaying the release of their comic line, but also, creating a financial relief fund to help retailers. Check it out below
From Bad Idea:
Due to the evolving circumstances related to COVID-19, Bad Idea regrets to inform fans and retailers that the company has made the difficult decision to postpone its initially scheduled launch date of May 6th, 2020 and the corresponding release of its first title – ENIAC – until later in the year.
Bad Idea will be back soon, and, in the meantime, we’re hard at work. There wouldn’t be a Bad Idea without our creators and retail partners, and in concert with them, we will be implementing the following immediately:
1) WE’RE DOUBLING DOWN ON COMICS: Every Bad Idea creator will actively be working during this period. We’re not slowing down – in fact, we’re ramping up. As our creators continue to work as planned on Bad Idea’s initial slate of titles, the company is doubling its current workload by actively increasing development and production of new projects, and commencing work now that had originally been slated to begin in 2021.
2) $25,000 RETAILER RELIEF FUND: Our company is built on one simple concept: monthly comics, sold by comic book stores. As we all know, many of those stores need our help right now more than ever. To that end, Bad Idea has put together an emergency financial relief fund with a beginning balance of $25,000. This will immediately be distributed equally between every one of the 100 retailers in the first wave of our Bad Idea Destination Store program, as well as those already committed to our yet-to-be announced second wave. Eligible retailers will be contacted via email today and will simply need to provide a mailing address or valid PayPal account to receive their funds via check or electronic payment.
While this won’t solve the problems of every store, we hope that it can help a few take care of an unforeseen emergency or simply help out with the bills. We love comics and the people who make and sell them, and want to help where we can during this uncertain time.
Please stay safe, and we look forward to getting everyone back into comic shops once this crisis has passed. We’ll be the first in line.
Well, Bad Idea seems to be trying their best to step up to the plate. Why is it that it’s the little guy that always seems to help the little guy, while the big guys try to bleed us for everything we have, all the time…I’m definitely going to be supporting Bad Idea when we get our printed comics back.
I’m not advocating for the big guys but they operate on a completely different level from the littler or smaller guys. Where BAD IDEA has a likely very small group of people running the show (and most likely have other jobs or other means of income), someone like Marvel that is owned by Disney has over 200k employees (quick look up, seems the data is from 2018 but probably ballpark number).. that they also have to look after. Sure they have a lot of money but they also have to evaluate and see what’s going to happen long term as their bills are thousands of times bigger than what BAD IDEA is operating at, so they’re already responsible for thousands of people, their jobs, etc.
This is likely why you see little guys run in to help before the big guys cause the big guys have to be more cautious cause just throwing money out could do more harm than good for the futurescape.
I’m just playing devil’s advocate though, that’s likely why you see bigger company CEO’s and such forgo their own salaries and pitch help rather than the company themselves. That’s just my hunch.