So DC is doing ratio covers again, that is cool. For Three Jokers there will be a third, almost ridiculously hard to get, ratio variant for the book. Jump ahead to check out the details.
Besides the standard covers, DC is also doing a 1:25 and a 1:100 variant cover. Each issue will also have 3 “premium” open to order variants. If shops order 50 of each of the three open to order variants for each of the three issues they will receive 1 collage variant featuring all 12 of the covers on it….. So that is a 1:450 variant. Figure each book costs retailers $3.50 at retail, times 50 copies, times 9 that equals $1575 to get one of the variants.
The full Press Release from DC:
It’s one of the most anticipated comic book stories of the decade: Batman: Three Jokers by Geoff Johns and Jason Fabok! Debuting in August, this three-issue Prestige Format DC Black Label series delivers the payoff to the years-long mystery of why – and how – there are three Jokers, and what that revelation means to the eternal conflict between Batman, his allies, and the Clown Prince of Crime.
To commemorate this landmark series, DC offers retailers nine Premium Variant Covers for Batman: Three Jokers, each illustrated by series artist Jason Fabok. Along with the main cover and open-to-order variant cover, each issue of Batman: Three Jokers will have three Premium Variant Covers, showcasing Fabok’s interpretation of a different face of The Joker’s madness from throughout DC history. All nine of the Premium Variant Covers mirror Fabok’s main covers for the three-issue series, giving a close-up look at even more of The Joker’s terrifying incarnations.
“This is a new and exciting initiative that will give you and your customers a unique item similar to a retailer exclusive cover, but at a lower buy-in cost,” said Nancy Spears, VP, Sales. “If this program does well, we will look for more opportunities like it in the future.”
The remaining Batman: Three Jokers Premium Variant Covers, along with trade dress versions of all nine Premium Variant Covers, will be revealed soon.
The minimum order for each Batman: Three Jokers Premium Variant Cover is 50 copies. For every 50 copies of all nine Premium Variant Covers ordered (450 copies total), retailers will receive one copy of the Batman: Three Jokers #3 “compilation” Premium Variant Cover for free, combining all nine Premium Variant Covers and the three main covers; collecting 12 of Fabok’s creepy and compelling headshots of The Joker into one cover.