Mark Jewelers Variants have grown into a big collecting subset. Simply having a jewelry store ad in some, but not all copies, have made Mark Jewelers variants all the rage. Similar in respect to the Mark Jewelers Variants, National Diamond Sales used to do inserts in comics (Marvel and Archie), but do they not get as much attention as their Mark Jeweler cousins. Many of these could be seen as undervalued in the respect that people do not talk about NDS variants as much as Mark Jeweler variants.
Here is a look at the books that carried the NDS insert. There are some real heavy hitters on the list too.
The following list was pulled from Mycomicshop.com‘s list of National Diamond Sales Comics and contains only the Marvel ones and not the Archie ones. The ones that are linked out have confirmed listings for sale.
Amazing Adventures #8
Amazing Adventures #12
Amazing Adventures #14
Amazing Adventures #17
Amazing Adventures #20
Amazing Spider-Man #96
Amazing Spider-Man #97
Amazing Spider-Man #100
Amazing Spider-Man #101
Amazing Spider-Man #106
Amazing Spider-Man #107
Amazing Spider-Man #108
Amazing Spider-Man #109
Amazing Spider-Man #111
Amazing Spider-Man #112
Amazing Spider-Man #113
Amazing Spider-Man #117
Amazing Spider-Man #118
Amazing Spider-Man #119
Astonishing Tales #11
Astonishing Tales #13
Astonishing Tales #14
Avengers #87
Avengers #91
Avengers #92
Avengers #96
Avengers #97
Avengers #99
Avengers #100
Avengers #101
Avengers #102
Avengers #103
Avengers #104
Avengers #107
Avengers #108
Avengers #109
Avengers #110
Captain America #137
Captain America #138
Captain America #141
Captain America #142
Captain America #147
Captain America #148
Captain America #149
Captain America #150
Captain America #151
Captain America #152
Captain America #153
Captain America #154
Captain America #157
Captain America #158
Captain America #159
Captain America #160
Captain Marvel #22
Captain Marvel #24
Cat #2
Cat #3
Chamber of Chills #2
Chamber of Chills #3
Combat Kelly #3
Combat Kelly #5
Conan The Barbarian #5
Conan The Barbarian #6
Conan The Barbarian #9
Conan The Barbarian #14
“Conan The Barbarian #15
Conan The Barbarian #16
Conan The Barbarian #17
Conan The Barbarian #18
Conan The Barbarian #19
Conan The Barbarian #22
Conan The Barbarian #23
Conan The Barbarian #24
Conan The Barbarian #25
Creatures on the Loose #17
Creatures on the Loose #18
Crypt of Shadows #1
Daredevil #75
Daredevil #76
Daredevil #79
Daredevil #80
Daredevil #85
Daredevil #86
Daredevil #87
Daredevil #88
Daredevil #89
Daredevil #90
Daredevil #91
Daredevil #92
Daredevil #95
Daredevil #96
Daredevil #97
Daredevil #98
Fantastic Four #110
Fantastic Four #111
Fantastic Four #114
Fantastic Four #115
Fantastic Four #120
Fantastic Four #121
Fantastic Four #122
Fantastic Four #124
Fantastic Four #126
Fantastic Four #130
Fantastic Four #132
Fantastic Four #133
Fear #7
Fear #8
Fear #9
Fear #12
Fear #13
Gunhawks #3
Gunhawks #4
Incredible Hulk #139
Incredible Hulk #140
Incredible Hulk #141
Incredible Hulk #150
Incredible Hulk #151
Incredible Hulk #152
Incredible Hulk #154
Incredible Hulk #156
Incredible Hulk #159
Incredible Hulk #161
Incredible Hulk #162
Iron Man #37
Iron Man #38
Iron Man #41
Iron Man #42
Iron Man #45
Iron Man #46
Iron Man #47
Iron Man #48
Iron Man #49
Iron Man #50
Iron Man #51
Iron Man #54
Iron Man #55
Iron Man #56
Iron Man #57
Journey into Mystery #4
Jungle Action #4
Kid Colt #161
Kid Colt #163
Kid Colt #168
Kid Colt #169
Kull the Conqueror #4
Kull the Conqueror #6
Kull the Conqueror #7
Lil’ Kids #5
Marvel Features #5
Marvel Features #7
Marvel Features #8
Marvel’s Greatest Comics #35
Marvel’s Greatest Comics #36
Marvel’s Greatest Comics #37
Marvel’s Greatest Comics #39
Marvel’s Greatest Comics #41
Marvel Premiere #2
Marvel Premiere #4
Marvel Premiere #6
Marvel Premiere #7
Marvel Spotlight #5 (First Ghost Rider)
Marvel Superheroes #32
Marvel Superheroes #35
Marvel Tales #35
Marvel Tales #36
Marvel Tales #37
Marvel Tales #38
Marvel Tales #42
Marvel Team-Up #4
Marvel Team-Up #7
Marvel Team-Up #8
Marvel Triple Action #4
Marvel Triple Action #5
Marvel Triple Action #9
Marvel Triple Action #10
Mighty Marvel Westerns #18
Mighty Marvel Westerns #23
Monsters on the Prowl #13
Monsters on the Prowl #16
Monsters on the Prowl #21
Outlaw Kid #12
Power Man and Iron Fist #3
Power Man and Iron Fist #5
Power Man and Iron Fist #7
Power Man and Iron Fist #8
Rawhide Kid #97
Rawhide Kid #98
Rawhide Kid #101
Rawhide Kid #102
Rawhide Kid #103
Rawhide Kid #107
Rawhide Kid #108
Rawhide Kid #109
Rawhide Kid #110
Red Wolf #5
Red Wolf #6
Sgt. Fury #86
Sgt. Fury #96
Sgt. Fury #97
Sgt. Fury #98
Sgt. Fury #99
Sgt. Fury #100
Sgt. Fury #102
Sgt. Fury #106
Sgt. Fury #109
Shana the She Devil #2
SHIELD #1
Sub-Mariner #38
Sub-Mariner #41
Sub-Mariner #42
Sub-Mariner #47
Sub-Mariner #48
Sub-Mariner #49
Sub-Mariner #50
Sub-Mariner #51
Sub-Mariner #52
Sub-Mariner #53
Sub-Mariner #54
Sub-Mariner #57
Sub-Mariner #58
Sub-Mariner #59
Supernatural Thrillers #2
Supernatural Thrillers #3
Thor #187
Thor #188
Thor #191
Thor #192
Thor #197
Thor #198
Thor #199
Thor #200
Thor #201
Thor #202
Thor #203
Thor #204
Thor #207
Thor #208
Thor #209
Thor #210
Tomb of Dracula #2
Tomb of Dracula #3
Tomb of Dracula #4
Tomb of Dracula #6
Tomb of Dracula #7
Two Gun Kid #4
Uncanny X-Men #75
Uncanny X-Men #76
Uncanny X-Men #77
Uncanny X-Men #78
Uncanny X-Men #80
Vault of Evil #2
War is Hell #1
War is Hell #2
Warlock #4
Warlock #5
Werewolf by Night #1
Western Gunsingers #10
Where Creatures Roam #8
Where Creatures Roam #11
Where Creatures Roam #14
Where Creatures Roam #15
Where Creatures Roam #17
Great info. I have many of these in my collection and a potential new trend.
I just can’t get myself to open my copies to see if the Diamond Sales ad is in them.
I sense myself getting lazy or just simply not caring in my elder years.
Sorta goes the same with Mark Jewelers; Newsstand, Canadian, Pence, Antartican price variants, Indonesian price variants, etc..
I have some too. My favorite National Diamond ads are the lingerie ones.
I am doing the Bose ads next.
Bose is one of those that most collectors don’t even know about…I have to check but I think I have a Conan that has both a Bose and a MJ or Diamond insert.
Double insert.
Don’t forget the Hulk eating a can of Campbell Beans. Comics with that ad are sure to bring a bushel
Lol. No. I am doing insert research. Don’t remember Campbells doing inserts. What I can say is there are things like Tattooz and Mark Jewelers inserts that increase the value of a book because they were regional. The market keeps causing subsets like this, price variants, Canadian variants, inserts, that become collectible.
NDS inserts in DC as well I have one
Earlier this year I have bought a high grade collection with roughly 6000 copies that have the Mark Jewelers Insert. Most of the key issues will be sold in an upcoming auction by Comiclink after they have been graded by CGC.
They should all be graded the end of December/early January and then auctioned in the next auction.
In all past auctions by Comiclink there were none to a maximum of 3-4 copies with the Mark Jewelers insert in each auction. I am having roughly 160 copies graded and auctioned.
I expect most of the books to be in 9.0 or higher so this will be an unique opportunity to get high grade copies of Mark Jewelers Insert variants.
Of the 6000 copies that I had (no doubles) I still have roughly 2500 that have the Mark Jewelers insert (besides the ones that were send to Comiclink/CGC)
The first 134 comics have been returned from CGC and are in preview of the January auction of Comiclink.
Here’s a link to the books/auction:
Comic Link :: The Online Vintage Comic Book and Comic Art Auction and Exchange
If this doesn’t work just go to the Comiclink Focused Auction Preview Auction Starts January 7th
and fill in Mark Jewelers in the search auction field.
One extra note. CGC made a mistake with these books:
The Action Comics #521
Amazing Spider-Man #212
Amazing Spider-Man #238
Avengers #257
Daredevil #132
They forgot to mention on the label that they have the Mark Jewelers insert and the will be send back to CGC to be relabelled
Last but not least there will be several other high grade books (also send to CGC) that will be auctioned in this or the next Comiclink auction. From Series like Superman and Our Army at war (silver and Bronze age)