DC made their recent and previously released Lenticular covers open to order. Marvel took a different tact by making them orderable only if shops ordered an x number of books above other books in order to get them. For example if they ordered 10 copies of one book they would have to order 15-17 to qualify to order the lenticular covers.
This didn’t make many retailers happy. as there were concerns, the biggest of which were “what are we going to do with all the non-lenticular covers that will end up not selling. They are unhappy with being forced to buy extra of a version of a book that the customers will not want. (One solution is to only sell a copy of the lenticular paired with a non-lenticular.) For smaller shops that may only order a few of the books that are part of the meet or exceed program, this will be easy for them. If they order 5 copies of a book and have to order 150% of that order, they would only have to order 7 or 8 copies. But my Local Comic Shop that will order over 100 copies of some of the bigger books, they would have to shell out considerable money to get the non-Lenticular books in that will just sit on the shelf.
The Comic Beat wrote a piece that Big Bang Comics has dropped out of doing this or any other of the “meet or exceed” variants.
From The Comic Beat:
Tweeting out a statement on Monday, Big Bang Comics of Dublin let its fans know that they Marvel Legacy event lenticular variants will not be available to customers at their store, citing the problems of Marvel’s requirements to order.
Instead of having an open order on their lenticular variants, like DC, Marvel is putting them under a “meet or exceed” requirement- in BBC’s words, making local comic stores jump through hoops to be able to order. For Big Bang Comics, this would mean having to order up to 170% more on a regular title than needed in order to be able to order the lenticular variants. Another concern for the retailer is that lenticular covers will sell out, leaving regular covers on the shelves. These concerns are stated as having been repeatedly discussed with – but not addressed by – Marvel.
The writer signs off by noting that they have been in contact with around 70 retailers who share their concerns, and that they are no longer going to be ordering anything with a “meet or exceed” requirement, stating:
“We’re not going to do it anymore, it’s not good for us, it’s not good for you and it’s not good for Comics. We’re over jumping through hoops, and the term “meet or exceed” needs to be put to death in that order form and never seen again.”
Now, if a bunch of stores end up backing out of the lenticular cover program, they could become very hard to find.
M & M Comics are offering the full sets but they have to be ordered by the end of the day today (8/23). You can find them at M & M Comics Website.