All new All different Marvel (or more of the same BS)

Here we go again. I have been saying for a while that Marvel will reboot. Marvel claims that it is not a reboot. Secret Wars will end and an all new Marvel universe will begin. But will readers care at this point. Big changes ahead. Well, Axel Alonso has come out and said it will be a reboot.

LOS ANGELES — Marvel Comics is planning a massive, publishing line-wide reboot this fall that will see all of its comic books revert back to No. 1s, introduce all-new superheroes and significantly alter others, including a new Spider-Man, a new Hulk and new team-ups never before imagined at the House of Ideas.
Dubbed “All-New, All-Different Marvel,” the reset takes place after “Secret Wars,” the ongoing summer event that will conclude an ambitious arc loosely going back to 2012 with the introduction of the highly popular “Avengers vs. X-Men” series.

He goes on to say:

“We’ve been planning it for years,” Marvel Editor-in-Chief Axel Alonso told Mashable. “We realized that [‘Secret Wars’] would be a game-changing moment that would allow us to create a big white canvas. It’s an unprecedented chance for us to tell new stories across all titles with new No. 1s.”

But if that is the case, why have they been denying the reboot for all this time?
We have seen Nick Fury Jr take over as Nick Fury. Captain America age and be replaced by Falcon. Jane Foster become Thor. Fantastic Four is ending. X-Men are going to another planet.
But that is not enough. Here are the changes on tap for Hulk and Wolverine:

“The all-new Hulk … this character is certain to cause debate,” he said. “The same people who went crazy with female Thor will have a field day with this one.”


“An all-new Hulk unlike any Hulk you’ve seen before. It’s so much fun and it makes so much story sense that this Hulk will exist. It will raise questions for long-term fans about Bruce Banner (the Green Giant’s alter ego).”

And as for Wolverine:

“Wolverine is going to return to the Marvel Universe — sort of. I fully expect that people’s blood will be boiling and excited in equal measure. Whether that’s a resurrected Logan or someone new…when people see the silhouette of the character, they’re going to freak out.”

Let’s not forget there will be two Spider-Men:

There’s also an entirely new Spider-Man. Alonso wouldn’t say much more, but hinted that there may be more than one (and the image above would certainly confirm that).


40 thoughts on “All new All different Marvel (or more of the same BS)”

  1. I’ve got to say, I’m excited by Wolverine’s return. Except, he’s back right now in Old Man Logan….AND Inferno….AND X-Men 92…..AND…

  2. Marvel is killing their comic history by excluding all the generational characters that used to span generations. How can you call this new Wolverine, Wolverine when its not really him.

  3. totally done with marvel, how is everything being rebooted ( yes, calling it what it is ) spiderman is barely on issue 20, spidergwen is on issue 4, ms marvel isnt even at issue 15 yet…. what the hell were they thinking ? spider gwen issue 1 literally had over 30 variant covers….and now these mean nothing because all new issue 1s come out now… such a mess of a company

    1. And daredevil is at 15 after getting relaunched after reaching 36 after reaching 100something.
      Likewise Cap, likewise Hulk.
      I don’t mind reboots, but it’s now almost every 2 years or so.
      I am going to save so much cash.

  4. Well, I was just thinking to myself how expensive collecting had become, due in large part to my Marvel pulls. It’s going to save me a TON not having to pull Marvel or DC anymore.

    1. I wouldn’t necessarily say he’s retired.. he still does how many comic con shows and he’s in every freaking Marvel movie.. 😉

  5. Would this mean don’t even bother buying anything coming out? None of these will be worth anything coming out since they are rebooting it anyway right? This will save me a ton of money if that’s the case.

    1. Not that I’d ever encourage someone to buy purely for the sake of speculation, but that statement is, based on past market behaviors, patently false. First apperances by characters, regardless of if the first apperance is considered in continuity, tend to hold their value. The bottom didn’t fall out of DC when the first Crisis, or any following ones reshuffled the Universe, nor did all those wonderful Snyder/Jock books lose all their value (though if you disagree I’d love to buy yours) when the New 52 launched. If anything, as print runs dwindle down these books will become rarer and have a higher potential future market value.

      1. Yeah, I’d disagree as well. Batman #1 New 52 reboot goes for how much these days? Captain America #1 Vol. 5 from Brubaker/Epting is an easy $20 book itself on most days. That’s just 2 examples as I’m sure there are many others..

      2. The number printed on comics is almost meaningless, just a way to track which issue is which, in a particular volume, etc. The main driving force for comic values is:
        1. Demand
        2. Availability (Only if 1 applies, this isn’t print run but rather how many are currently for sale, as collectors who buy don’t always sell, thus dropping the number of actual available)
        3. Low Print Run (which only contributes to the price if 1. applies)
        And what drives demand? Story, Artwork, Artist/Writer and shear Popularity for the most part.
        #1 are usually higher value when a comic is in demand because it’s just simply the first issue of a series, people who collect want the first one. If they printed no numbers on the front covers, I still think the demand would be there for any given comic that falls under the breakdown above.
        Everyone frowns upon reboots because it resets the count number printed on the cover when it theoretically doesn’t do anything to reflect if the value of the comic will be worthless or priceless. Like reboots or don’t like them, but don’t like them because you think it hurts value. Not having demand is the main factor when a comic or anything is valueless.

    1. Sadly, everyone could stop buying their comics and they would never go out of business. Disney makes so much money elsewhere, they could probably print and give their comics away for free and still make out okay!

    2. Reality is Marvel does matter. A healthy Marvel is good for a healthy comic book industry. Their books can be the doorway for new readers… who eventually find themselves to the indy’s. Unfortunately this continued convolution and lack of quality will hurt the prospects of bringing those new readers in…

      1. I think people like us are the hardcore of comic collecting though. You’d be surprised by the number of people each week that are only picking up Marvel or DC. At one shop, there’s a regular I see every week who only picks up Marvel and DC titles, doesn’t even bother with the Indies. There’s a few others at one other shop that are trying to get the Marvel and DC variants each week, don’t even bother with the indies. So while some swear they’re gonna drop Marvel for good everytime they do something they don’t like, there’s likely a thousand others who will continue to pick them up.
        Oh, I’m also a big believer of, if you gonna swear by it, then stand by it. I swore off Millar’s works and Anthony gave in.. while I’m still on boycott. 😉

    3. We are not sheep. Stand for something. Wait for the next 4 or 5 five reboots. They are bound to run out of crap sometime.

  6. This type of crap is whyyyyy I have significantly reduced dealing with Marvel. No loyalty to the collectors. I see it as as cheap way to make a buck versus real content and stories.

  7. When DC did this I kept 2 titles, which is down to one now Batman…only as long as Snyder is writing. Will wait and see with Marvel, but I do not see it being more than 1 or 2 titles for the PC but for flipping who knows.

  8. It’s strange that I have to state this but a publisher exists to print and sell a product at retail – what happens after that, and who benefits, is really not something that should drive their decision making in any way. As agentpoyo outlined above, the best way they can sell their product is to make it a good one and to work toward cultivating new readers. Now I can somewhat understand the loyal reader objecting to reboots on the grounds that it diminishes the time and money they invested in a title and its characters, but a collector/speculator objecting on the grounds that the books they want to resell at a profit may not be as relevent after a reboot and may not earn money for the them is basically just greed-fueled tantruming. Some of us were reading and collecting in the 90’s when publishers basically encouraged speculation as a driver of sales and all of us know how that turned out. What we should want is a healthy comic industry that is gaining new long-term readers everyday based on having a great product- and that alone is enough to provide plenty of opportunities for flipping books. On that note, I didn’t see much of this reboot outcry here when Disney/Marvel essentially erased 100’s of Star Wars issues across dozens of titles from canon, just a lot of commenting on how great an opportunity this is to collect the first appearances of new characters which might synergize with the upcoming movies. The sales numbers between Star Wars, Leia, and Vader are staggering – if that is speculator driven then most of those issues won’t be worth anything, if it’s reader driven and the product is good and they keep reading and tell their friends and what-not, then they’ll have some potential to appreciate. In an ideal world, speculators aren’t playing hot potato with a given issue between themselves – they are selling to new readers who love a title and want to own and read the issues they don’t have. Reboots and #1’s attract new readers, that’s a marketing fact.

    1. James. I speculate so I can pay for the huge pile of comics I buy each week. $60-100 a week. One thing that you should know about me is when I started collecting I bought only Marvel. For 20 years I bought only Marvel. I have near complete runs of Amazing Spider-Man Uncanny Xmen, Daredevil, and Iron Man. I stuck through the horrible Australian run of X Men, clone saga, Teen Tony Stark, and a hundred other bad ideas. Needless to say, renumbering kills me. I love legacy numbering. Renumbering is only a gimmick to boost sales but it only lasts for a short period of time. Yes, this is a way to bring in new readers, but at the same time alienates customers like me who have devoted years of investment in the characters, time, heart, and money. My kids are into superheroes. But they know them because I know them. They know them because I take them to the comic shop. Take me out of the equation and these are two kids who might not become comic readers.

      1. You and I are very similar in that regard and my comments weren’t pointed at you in particular, rather the general sentiment that was cropping up in the comments about publishers needing to respect the secondary market. I stopped following Marvel books when I came back to comics because so many characters and teams had multiple titles – it just seemed too overwhelming to decide which x-book or whatever to read. When I started reading, maybe 1988, the same thing was going on with Spiderman (Amazing, Spectacular, Web, and of course Todd’s), and Batman (Detective, Batman, Legends, Shadow). The X-books were sort of like this at the time but less overlapped (Uncanny, Alpha Flight, X-Factor, New Mutants/X-force, Wolverine). What I think was different for me then was that the flagship book was still present and the issue numbers were a good indication of which book that was. I could anchor my reading in Batman, Amazing Spider-man, and Uncanny X-men, and peruse the other offerings as they interested me. I think this is why I gravitated to Valiant immediately when they started building their single-shard universe. I still have the Magnus, Solar, Harbinger, X-O, Rai, Shadowman, Eternal Warrior, Archer & Armstrong, Turok, and Bloodshot complete runs that teenage me bought off the shelf every 2 weeks. Even when I left comics as a regular reader I still had my list of Valiant books that I lacked and filled in the gaps as I could. The fact that the company melted down with the rest of the comic book industry almost makes it more attractive to me because it is possible (and when I was doing it in the early 2000’s financially feasible) to collect every issue of 90’s Valiant and read every nook and craney of that universe. When I came back 3 or 4 years ago I was completely lost as to where to start and so I eventually settled on mostly independents. I’m sure there were great storylines in the X-books and the Avengers, or over at DC – but there was nowhere obvious to dig in so now I read less mainstream titles that are often original and refreshing but that almost invariably don’t make it past 20 issues, often far less, before it peeters out or the creative team disbands and reforms with others to tell a new story with new characters and a new #1 issue. The oldest title I currently buy is the New 52 Batman, followed by ZERO and HINTERKIND (both issue 17) and LETTER 44 (issue 15). What’s funny is that this is exactly the kind of situation you would expect when the actual creators – the artists and the writers – acquire a more equitable footing in the industry with respect to the publishers. They don’t have to walk into the middle of someone else’s legacy to churn out issues in the #600’s, they can do what writers and artists have always done and actual create something new. The downside of course is that the legacy titles get marginalized (and deadlines apparently become way more flexible) – but that started happening a long time ago. I guess the way I look at it now is that those 100’s of issues of Amazing Spiderman or Uncanny X-men or Batman are still there to be appreciated and enjoyed and you yourself noted just a few examples of how even they were plagued by inconsistencies, mis-steps, and just plain bad ideas. And outside of a few notable runs by writer/artist teams, they were never really that cohesive of a whole to begin with. I guess at this point I’m ok with an overhaul of the line and a reimagining of some of the character concepts – it will give the writers and artists some road less traveled to play in and will hopefully make the hobby we all enjoy more inclusive and inviting to new readers.

  9. Everyone here has great points of what is to come with the Marvel Univ. In my opinion this sucks. I have dropped so many Marvel series for the same reason that they reboot or no longer interested in them. I do still read there deadpool minis, carnage minis, and Spider-Man. And that’s because they have Collin Bunn writing them. I just hope they dont keep doing this or else I am going to stop buying like I did with Avatar press. They don’t get my dollar any more and I am happy without there books.

  10. Sticking with DC and Image, at least DC only rebooted once, new 52 batman is amazing, and might get into JLA , and just about everything image releases is just awesome, saga, sex criminals, panzerfaust, all just amazing

    1. Uh, DC renumbered numerous times throughout their history, the same as Marvel. Additionally, they had their regular crisis events to retain and restructure their universe through the 00s. It’s fine to prefer them to Marvel, but you need to be honest about why and say it’s because you prefer the characters. To say you’re doing DC because they only rebooted once is historically inaccurate. They reboot via a ‘crisis’ fairly reguarly, and that’s ignoring the New 52 reboot as well. You can fault Marvel for a lot, but continuity isn’t part of that list as this is their first ever Universe wide reboot, if that is even what it turns out to be.

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