DC Comics and Todd McFarlane Release Images of Toy Line

McFarlane Toys, Warner Bros. Consumer Products, and DC, today revealed images and details of the highly anticipated new DC Multiverse collector figure line by McFarlane Toys, available in both mass and specialty retailers beginning January 2020.

The new DC Multiverse collector line features incredibly detailed 7-inch figures designed with an impressive 22 points of articulation. Each figure comes with a collectable card that has character-specific art and biography, multiple accessories, and a display base. MSRP is $19.99 to $24.99 USD for each figure.

“McFarlane Toys has kept the DC Multiverse action figure line-up and images top-secret, but today I’m thrilled to show fans, collectors and big kids, like me, the incredible range of DC Super Hero and Super-Villain character designs that our team has created just for them to bring home,” said Todd McFarlane, Creative Force and CEO of McFarlane Toys.

The first wave of figures includes:

Batman: Detective Comics #1000
Batman figure based on the DC Rebirth comic books

Batman accessories include Grapnel Launcher and Batarang

Batman: Detective Comics #1000
Variant Chase Batman figure based on the DC Rebirth comic books

Batman accessories include Grapnel Launcher and Batarang
Showcases a different chest emblem as homage to the Classic Batman

Superman: Action Comics #1000
Superman figure based on the DC Rebirth comic books.

Superman accessory includes a flight stand for 360-degree aerial figure posing

Batgirl: Art of the Crime- Part of a 3-figure collector set -Batgirl, Nightwing, and The Batman Who Laughs – that includes a piece of a buildable Batmobile featured in the DC Rebirth comic books. Each figure sold separately.
Batgirl figure based on the DC Rebirth comic books
Batgirl accessories include Grapnel Launcher and Batarang
The Build-A-Batmobile features rolling wheels and is 7 inches in length when fully assembled

Nightwing: Better Than Batman – Part of a 3-figure collector set – Batgirl, Nightwing, and The Batman Who Laughs – that includes a piece of a buildable Batmobile featured in the DC Rebirth comic books. Each figure sold separately.
Nightwing figure based on the DC Rebirth comic books
Nightwing accessories include two Escrima sticks
The Build-A-Batmobile features rolling wheels and is 7 inches in length when fully assembled

The Batman Who Laughs – Part of a 3-figure collector set – Batgirl, Nightwing, and The Batman Who Laughs each includes a piece of a buildable Batmobile featured in the DC Rebirth comic books. Each figure sold separately.
The Batman Who Laughs figure is based on the DC comic book series Dark Nights: Metal
The Batman Who Laughs accessories include a Knife and a Sickle
The Build-A-Batmobile features rolling wheels and is 7 inches in length when fully assembled

Batman: Batman the Animated Series
Batman figure is based on the iconic style of Batman the Animated Series
Batman’s accessories include a Grapnel Launcher and Batarang

Superman: Superman the Animated Series
Superman figure is based on the iconic style of Superman the Animated Series
Superman’s accessories include a piece of bent steel
Includes bonus pair of alternate fists

Green Lantern: Justice League
Green Lantern figure is based on the iconic style of Justice League Animated Series Green Lantern’s accessories include a Lantern Willpower Projection Blaster, headset, and visor

Harley Quinn: Classic
Harley Quinn figure is based on the DC Rebirth comic books
Harley Quinn’s accessories include a Mallet and (Gag) Bang! Blaster

Green Arrow: Arrow
Green Arrow figure is based on The CW TV series Arrow
Green Arrow’s accessories include a bow with knocked arrow and quiver with bundled arrows

Superman: Unchained Armor
Superman Unchained figure is based on the DC comic book series of the same name
Superman features rotating posable wings that can extend the figure height to 9 inches tall and 10 inches wide (some assembly required)

Batman: Hellbat Suit
Batman (Hellbat Suit) figure is based on the DC comic book series Batman and Robin
Batman (Hellbat Suit) features articulated posable wings that can extend the figure height to 9 inches tall and 14 inches wide (some assembly required)

Bat-Raptor
Incredibly detailed vehicle based on The Batman Who Laughs’ Batmobile from the DC comic book mini-series The Batman Who Laughs
Designed to fit a 7-inch scale DC Multiverse figure
8-inch width, and has a telescoping front end to extend vehicle to full 12-inch length
Features rolling wheels

The first wave of McFarlane Toys’ DC Multiverse launches today with pre-orders at retailers around the globe. The DC Multiverse collector figures and related toys will be available at major retail locations beginning in January 2020 including Walmart, Target, Amazon, GameStop, BestBuy, and Walgree

41 thoughts on “DC Comics and Todd McFarlane Release Images of Toy Line”

  1. I think it’s ridiculous to base a figure on a particular issue # of a comic (I.e. issue #1000) and not an actual event/story/theme.

    That being said, totally getting the Batman Who Laughs as I think this is the first mass release/Articulated figure of that character…although not a chase, it might be produced in less numbers than some of the others, I’m guessing, as it has not been part of an animated series or movie (correct me if I’m wrong, though).

    1. They’re up at Walmart.com for pre-order. Haven’t seen them offered anywhere else yet. Says it’ll arrive February 8th (estimate).

    2. I want a Batman Who Laughs figure. I have some of the creator series figures. Have a Jim Lee Batman signed by Jim Lee. Forgot to take my Capullo figure to have him sign.

    3. Look more closely. It states that the ‘1000’ figures are based on Rebirth comics, not issue 1000 specifically. Using the 1000 issue numbers is just for marketing, and those issues also (somewhat) accurately indicate what event/story/theme the figures are based on. In this case, they are based on the Rebirth books, with the Rebirth runs containing the two 1000th numbered issues of the respective titles.

  2. Golden Apple Comics shady dealings. Pre ordered TMNT #100 1:50 one and a half months in advance. On December 10th they listed the order as fulfilled. USPS currently shows that they haven’t received the item yet. On their site they are showing sold out of this issue at a price of $200. So I’m thinking they sold my copy to take advantage of FOMO. Seems pretty shady, I would avoid them.

    1. That sucks, Rick. And it’s not right, if that is the case. I’d love for you to keep us informed as to how this plays out. Have you contacted Golden Apple yet? If so, what did they say?

    2. Similar story about PYMC Comics & Collectibles. I ordered NYCC variants of X-Men and Spider-verse. I got one reply months later that they would ship soon, and now I’m getting the cold shoulder. I had to escalate it to a Paypal dispute and don’t even know if I’ll get refunded. I really wanted those too.

        1. Yes. He was. I haven’t seen him on here for a month or two. To be honest, my last transaction through Pymc did not go over smoothly either. I had pre-ordered some Batman Beyond 37s from Pymc and it took 3-4 weeks after release day, for my order to ship/arrive. I had to do a lot more than I should have had to do in order to get a tracking number and confirmation of shipping, for that order.

            1. My order did arrive, and in good shape, so I did give him the benefit of the doubt. It just wasn’t a very smooth transaction.

  3. I have and haven’t received a response. I cannot see any other reasoning. I’ll update. I even paid over ratio too.

  4. No it’s only been a little while since I raised the issue. I was trying to give them the benefit of the doubt. Maybe they don’t check email often. Who knows.

  5. I’m so furious I barely can stand it. So I told you that I emailed Golden Apple Comics multiple times, and received no response. Well followed Anthony’s advice and requested a paypal refund. Got a response and refund within minutes. So they knew they screwed me and were just waiting until I filed for a refund. Absolute bullshit, now I’m out that variant because of pure greed.

  6. Then right after they sent me a pompous email telling me how they have been in business 40 years and so on and so forth. They stated the package was missing and that they would have sent me another copy but that I called the scammers so they would just refund me.

    1) How can they send me another copy if they are sold out?

    2) If you had sent a package from your business on December 10th and it’s now January 2nd and you have received no confirmation of delivery, wouldn’t you inquire about it way before the customer complains a month later.

    This will be my last message on the subject, take it for what it’s worth, my advise would be to stay far away from them.

    1. Golden Apple is shady as shit. Same thing happened to me. Three weeks after I placed an order with them and my order was still not mailed. I emailed them and asked for a refund. They emailed me back, gave me a refund AND also told me to never order from them again. I was happy not to.

      1. I dunno….ComicBookInvest.com raves about them…they are featured every month!

        I’ve ordered a few times from them…being west coast (I’m east coast) and they charge a lot for shipping small orders I tend to avoid them lately.

        1. “I dunno….ComicBookInvest.com raves about them…they are featured every month!”

          Perhaps they’re paid to rave about them? As most notice, GoldenApple has a big (paid for) banner here at CHU.

          So I can only say, do what you have to do if a business doesn’t hold up their end of the bargain.

          1. Comic book invest is formerly known as comic book scalping. The operator also has posted videos on how to scam cgc. The specific video I’m referring to, he was trimming giveaway books and trying to pass them off as authentic. Not the most genuine, honourable person. Readers may want to check their sources.

            1. Oh yea, those Sonic The Hedgehog “previews” in the DC books from the early 90’s. He was trimming those and trying to get CGC to label them as the first appearance.

    2. I believe they do such high volume that it would be very time consuming to check and make sure that every order arrived.

      I also think that they might have extra inventory If it was a store variant with an advertised limit on how many would be available. They will sell the number they say they sell, but will,likely print more and hold onto the extras in case there are such things as ones lost in the mail or damaged.

      Once (from different reputable online shop) I bought a limited to 500 sold worldwide comic that arrived damaged. It had been sold out since nearly the moment it went on sale. I emailed them and they said they would replace it but I had provide pictorial evidence that my copy was completely destroyed (torn in half). I did just that and they replaced it.

  7. I stopped buying from online stores for the very reasons described above. It always seemed to lead to some sort of fuck up on their end, hard to communicate and if/when you got a hold of anybody, they were rude and ignorant and dismissive. I now shop exclusively at my LCS’. If you have an LCS that is local, I suggest building a rapport with them and bring your business face to face. The short sightedness of these online shops is abhorrent.

    1. Given that most near term speculative comics (I.e. quick flips) are ratio variants these days I can usually get just about any new open order comic I want from my LCS.

      The only thing I order from online shops now seem to be backissues and 2nd prints that sold out at diamond (my lcs doesn’t order 2nd prints unless by special request…usually by then it’s sold out at diamond). And these days it’s a crap shoot to get books in NM condition from an online shop it seems. I do better with back issues from 2 years ago than new releases.

      So yeah…i went from almost exclusively buying new books online a year ago to exclusively buying books from a few LCSs around me.

  8. So on a more positive note, I would like your thoughts on:

    Magnificent MS. Marvel #7,#8,#9 2nd print connecting covers.

  9. Mixed emotions with those McFarlane figures. On the one hand, they’re gorgeous. And I love that there are great options for collectors to buy.

    But as a shop owner I cringed. MSRP is $19.99 and the case price from Diamond works out to $15 a figure, plus I’d have to pay inbound freight of around a buck a figure. Another 55 cents in credit card processing fees. Leaves $3.44 in margin. 82.8% cost of goods sold. I don’t even cover my costs until I’ve sold 7 of the 8 figures in the case. If the customer who buys it happens to be military or first responder or teacher (all of which get a discount in my shop), I make less off a $19.99 figure than I do off an issue of Spawn.

      1. Margins are essentially the same as the Hasbro Legends figures.

        But for comparison, if you meet relatively easy volume counts, the margins (before inbound freight charges):

        TMP and Hasbro : 25%
        DC Direct: 40%
        Diamond Select: 45%
        (Diamond Select is mostly the Marvel Select line but DST also makes them for Star Trek, Disney, etc)

        Best case scenario (undiscounted and buyer pays cash), store clears $4 on a $19.99 TMP figure, $10.20 on a $28 DC Direct figure, or $12.50 on a $29.99 Marvel Select figure.

        The fact that TMP will be available at mass market retailers like Walmart (where they will be available at less than MSRP) makes them even harder to justify carrying. 95% of customers care more about customer service than price. We sell comic hardcovers at full retail price all day long when our customers know darn well they could find them cheaper on Amazon or B&N. But the 5% of customers who ONLY care about price make a huge stink about action figures at MSRP in a comic shop when “these are so much cheaper at Walmart!”

        1. Sounds like it would almost be higher margins if you were to buy them on sale at Wallymart, and resell them at your shop for MSRP. I’ve heard my LCS’ owner complain about the really low margins on these types of figures.

        2. One LCS by me has a ton of action figures. It’s a fairly large store. And he has so many, you can essentially get any character you want. You won’t find his selection at any Wallymart. He also sells them at slightly above MSRP, to help offset those shitty margins, I suppose. Mind you, I wait for his big sales to actually purchase the less popular figures, that I want. I’ll pay full, marked up price for any new character that I think may sell out, upon release.

    1. Dont buy them. Amazon and Walmart will most likely discount/put them on sale eventually. LCS that buy them at Diamond’s “discount” are foolish.

      1. I’m fairly certain that toys are not included in the same tiered discount format that the comics are, in Diamonds system. I believe it to be a simple base wholesale and resale.

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