Thanks to Terry Hoknes at www.hoknescomics.com for this little tidbit. I know people laugh at kids comics being valuable or collectible, but I can say that I sold a ton of My Little Pony #1 Phantom Variants when they came out. Almost 99% went to adult males, as the Bronie culture (which I am NOT a part of) is so big. I caught a lot of flack from people in stores when I was picking the books up, but when they found out how much money I had been making off them, they picked up a couple too.
When the first issue of My Little Pony: Friendship is Magic was the best-selling comic in IDW’s history, and went into four printings, it was clear that IDW and Hasbro had a hit on their hands. Now, less than one year into the series, IDW is proud to announce that My Little Pony: Friendship is Magichas reached a monumental milestone of selling over one million copies at retail, and the pop culture phenomenon shows no sign of slowing down. My Little Pony is an evergreen lifestyle brand that continues to be a worldwide perennial favorite. The “My Little Pony: Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States and can be seen globally in over 170 countries. To celebrate the occasion, IDW and Hasbro have collaborated on a very special promotion.
In an unprecedented move, issue #12 of My Little Pony: Friendship is Magic, due in stores this month, will boast an extremely rare variant cover that will be limited to twelve copies total! These twelve copies will be dispersed via multiple contests and charity auctions to those fans and retailers responsible for the incredible success of the series.